dr. Ivo Wenzler

Dr. Ivo Wenzler is a Senior Expert within Accenture’s Management Consulting Experts Group and an associate professor and researcher at the faculty of Technology, Policy and Management (TPM) at the Delft University of Technology, the Netherlands. He is a co-founder of SAGANET (the Netherlands Simulation and Gaming Association), member of ISAGA (International Simulation and Gaming Association) and SOL (Society for Organizational Learning), and sits on the editorial board of the Simulation and Gaming Journal. At Accenture (80% appointment) he focuses on development and implementation of performance management, change management, and business simulation approaches aimed at business transformation and business resilience challenges of his clients. At the Delft University of Technology (20% appointment) he teaches a master’s course in simulation and gaming design and publishes regularly in the field of simulation and gaming.

Disciplinary background

• Doctorate (PhD) in simulations and gaming, University of Michigan - Ann Arbor (1990)
• Masters in urban planning, University of Michigan - Ann Arbor (1986)
• Bachelors in architecture and urban planning, University of Zagreb (1981)

dr. Ivo Wentzler
i.wenzler@tudelft.nl
ivo.wenzler@accenture.com
+31 (0) 6 53 31 07 65
Techniek, Bestuur & Management
Jaffalaan 5
2628BX
Delft
Nederland

Scientific expertise

• Design and application of different simulation and gaming (simulated reality) interventions
• Design and application of change management and performance management approaches
• Process design for operational excellence
• Learning organization and business resilience

Areas of application

Development and implementation of business strategy, business capability, and learning interventions for energy and utility industry, banking and insurance industry, telecommunications and high-tech industry, consumer products industry, and government and public service organizations.

Overview of projects

• Designed and implemented around 90 different simulation and gaming projects (starting in 1986) including market simulations, policy simulations, dynamic business simulations, capability simulations, day-in-a-life simulations, performance simulations, and gaming simulations. Some of the clients: Shell, KPN, Eneco, Essent, Nuon, Mitsubishi, Ministry of Defence, Deutche Bahn, Electrabel, ING, Unive, Accenture.
• Designed and implemented a dozen of large transformational change and performance improvement programs. Some of the clients: Shell, KPN, Eneco, Essent.

Core publications

Wenzler, I., Higgins, J. (2009) Gaming the system: Using simulation games for both learning and business effectiveness. Chief Learning Officer, June 2009. Chicago, Mediatec Publishing Inc.

Wenzler, I., Shimshon, G., Leigh, E. (2008) Drivers of Resilience and Sustainability – Lessons from Long Living Organizations and Institutions. Proceedings of SOL Forum 2008. Muscat, SOL.

Wenzler, I. (2008) The role of simulation games in transformational change. In Kritz, W.C. (ed.) Planspiele für die Organisationsentwicklung. Berlin, WVB.

Wenzler, I. (2008) Is your simulation game blue or green? In De Caluwe, L., Hofstede, G.J., Peters, V. (eds) Why do games work: In search of the active substance. Den Haag, Kluwer.

Wenzler, I. (2005) Development of asset management strategy for a network utility company: Lessons from a dynamic business simulation approach. Simulation and Gaming, Vol. 36 No. 1, 75-91. New York, Sage Publications.

Wenzler, I., Colin, A. (2005) Performance simulations: Serious play delivering serious results. Proceedings of ISAGA 2005. Atlanta, ISAGA.

Wenzler, I. (2004) Translating simulation results into real-life performance improvement: a practitioner’s view. In Kritz, W.C. and Eberle, T. (eds.) Bridging the gap: Transforming knowledge into action through gaming and simulation. Munich, SAGSAGA.

Wenzler, I. (2002) Day-in-a-life simulations – An interactive learning approach for improving human performance: The case of three Dutch utilities. In Percival, F., et all (eds.) The international simulation and gaming yearbook, Volume 10: Interactive Learning through Gaming and Simulation. London, Kogan Page.

Wenzler, I., Chartier, D. (1999) Why Do We Bother With Games and Simulations: An Organizational Learning Perspective. Simulation and Gaming, Vol. 30 No. 3, 375-385. New York, Sage Publications.